- Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]by Kayla Carmicheal on 07/26/2024 at 11:00 am
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.
- How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]by Lucy Alexander on 07/26/2024 at 11:00 am
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.
- Understanding the Impact of Google Consent Mode For Your Business in 2024by Alice Perseval on 07/26/2024 at 11:00 am
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.
- Disruptive AI Video Trends that are Transforming Marketing in 2024by kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) on 07/25/2024 at 1:05 pm
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?
- The Ultimate Guide to Account-Based Marketing (ABM)by krbaker@hubspot.com (Kristen Baker) on 07/25/2024 at 11:00 am
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts.